Privacy policy

1.1 Personal Information You Provide to Us

We may collect personal information that you voluntarily provide to us when you:

• Register for an account or create a profile;
• Request information about our automotive products, parts, or services;
• Submit inquiries, quotes, or service requests;
• Apply for financing or leasing options;
• Subscribe to our newsletter or marketing communications;
• Participate in surveys, promotions, or contests;
• Contact us via email, phone, or contact forms.

This information may include, but is not limited to:

• Name, email address, phone number, and mailing address;
• Vehicle information (make, model, year, VIN, mileage);
• Driver's license number and insurance details (when required for services);
• Payment information (processed securely via third-party payment processors);
• Communication preferences and correspondence history.

1.2 Information Automatically Collected

When you access our Site, we may automatically collect certain information about your device and usage, including:

• IP address, browser type, and operating system;
• Pages visited, time spent on pages, and navigation paths;
• Referring website addresses and search terms;
• Device identifiers and mobile network information.

We collect this information using cookies, web beacons, log files, and similar tracking technologies. For more details, please see our Cookie Policy.

1.3 Information from Third Parties

We may receive information about you from third parties, such as:

• Vehicle history report providers;
• Credit reporting agencies (for financing applications);
• Marketing partners and social media platforms (if you interact with our content);
• Service providers who assist us in fraud prevention or identity verification.

We use the information we collect to:

• Provide, maintain, and improve our automotive products, services, and customer support;
• Process transactions, send confirmations, and deliver requested information;
• Personalize your experience and display relevant vehicle listings, promotions, or content;
• Communicate with you about services, updates, security alerts, and administrative messages;
• Send marketing communications (with your consent, where required by law);
• Comply with legal obligations, enforce our Terms of Service, and protect our rights, privacy, safety, or property;
• Monitor and analyze trends, usage, and activities to improve our Site and services;
• Detect, prevent, and address technical issues, fraud, or security incidents.

If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with similar data protection laws, we process your personal information based on:

• Consent: Where you have given clear consent for a specific purpose;
• Contractual necessity: To fulfill our obligations under a contract with you (e.g., vehicle purchase, service agreement);
• Legal compliance: To comply with applicable laws, regulations, or legal processes;
• Legitimate interests: For our legitimate business interests, such as improving services, fraud prevention, and marketing, provided your rights do not override those interests.

You have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

We may share your information in the following circumstances:

• Service Providers: With trusted third-party vendors who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting, customer service, and marketing assistance. These parties are contractually obligated to protect your information.
• Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company.
• Legal Requirements: If required to do so by law or in response to valid requests by public authorities (e.g., court orders, subpoenas, regulatory demands).
• Protection of Rights: To protect and defend the rights, property, or safety of FLORIX AUTOMOTIVE LLC, our customers, or others.
• With Your Consent: We may disclose your information for any other purpose with your explicit consent.

We do not sell your personal information to third parties for monetary compensation. However, certain disclosures (e.g., via advertising cookies) may be considered "sales" or "sharing" under the California Consumer Privacy Act (CCPA) as amended by the CPRA. California residents have the right to opt out of such sharing; see Section 8 below.

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law (e.g., for tax, legal, accounting, or regulatory purposes). Criteria used to determine retention periods include:

• The nature and sensitivity of the information;
• The purpose for which the information was collected;
• Applicable legal or regulatory requirements;
• Potential legal claims or disputes.

We implement appropriate technical and organizational measures designed to protect your personal information against accidental or unlawful destruction, loss, alteration, unauthorized disclosure, or access. These measures include encryption, secure servers, access controls, and employee training. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Under the Florida Information Protection Act (FIPA), we are required to notify affected Florida residents in the event of a data breach involving unencrypted personal information. [[23]]

7.1 General Rights

Depending on your location, you may have the right to:

• Access, correct, update, or delete your personal information;
• Object to or restrict certain processing activities;
• Request portability of your information in a structured, machine-readable format;
• Withdraw consent where processing is based on consent;
• Opt out of marketing communications (via unsubscribe links or by contacting us).

7.2 California Residents (CCPA/CPRA)

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you additional rights regarding your personal information: [[22]][[24]]

• Right to Know: Request details about the categories and specific pieces of personal information we have collected, used, disclosed, or sold about you in the past 12 months.
• Right to Delete: Request deletion of personal information we have collected from you, subject to certain exceptions.
• Right to Correct: Request correction of inaccurate personal information.
• Right to Opt-Out of Sale/Sharing: Direct us not to sell or share your personal information with third parties for cross-context behavioral advertising.
• Right to Limit Use of Sensitive Personal Information: Restrict our use of sensitive personal information to purposes necessary to provide goods/services.
• Non-Discrimination: We will not discriminate against you for exercising any of your CCPA/CPRA rights.

Exercising Your CCPA Rights: To submit a verifiable consumer request, please contact us using the information in Section 10. We will respond within 45 days as required by law and may request additional information to verify your identity.

7.3 Do Not Track Signals

Our Site does not currently respond to "Do Not Track" (DNT) browser signals, as there is no uniform standard. However, you can manage cookie preferences via our Cookie Banner or browser settings.

We use cookies and similar tracking technologies to operate, personalize, and improve our Site and services. These technologies help us:

• Remember your preferences and settings;
• Analyze Site traffic and user behavior;
• Deliver relevant advertising and measure campaign effectiveness;
• Enhance security and prevent fraud.

You can control cookies through your browser settings or our Cookie Preference Center. Please note that disabling certain cookies may limit functionality of the Site. For detailed information, see our Cookie Policy.

Our Site may contain links to third-party websites, services, or applications (e.g., financing partners, vehicle history providers, social media). This Privacy Policy does not apply to those third parties. We encourage you to review the privacy policies of any third-party sites you visit. We are not responsible for the content, security, or practices of third-party services.

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately. If we become aware that we have collected personal information from a child under 16 without verification of parental consent, we will take steps to delete that information.

If you access our Site from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located. The data protection laws in the U.S. may differ from those in your jurisdiction. By using our Site, you consent to the transfer of your information to the United States and to the processing of your information as described in this Privacy Policy.

We may update this Privacy Policy periodically to reflect changes in our practices, services, or legal requirements. The "Last Updated" date at the top of this page will indicate when revisions were made. We encourage you to review this policy regularly. Continued use of our Site after changes constitutes acceptance of the updated policy.

If you believe we have not complied with applicable privacy laws, you have the right to lodge a complaint with your local data protection authority.